Slide one is our overall brand identity.
Slide two is how our group has interpreted the brief.
Slide three is all about the target market for our products.
Slide four is our goals we want to achieve.
Slide five is our brand development ideas.
Slide six is our moodboard for our brand identity.
Slide seven is our concept for our brand identity.
Slide eight is our overall brand logo.
Slide nine is our products that come under "Noir".
Slide ten is my moodboard for my candles and packaging.
Slide eleven is my packaging concept.
Slide twelve is Sabeens moodboard for her calendars and packaging.
Slide thirteen is Sabeens packaging concept.
Slide fourteen is Fuads moodboard for his bookends and packaging.
Slide fifteen is our overall market stall.
Slide sixteen is our mock up of our brand stall.
Slide seventeen is about the stall concept and reasons behind it.
Our group is a group that consists of home decor products. My product is candles, and the other two group members have calendars and bookends. Our overall brand identity concept is "Noir". Noir means "black" in French. We wanted something simple for our brand name, and we came up with Noir as all our packaging will be black, and our main colour for our products is black also. We used a cursive typeface, because when thinking of home decor, you think flowing and beautiful. All home decor brands that we researched all used cursive typefaces.
We each have individual branding. My individual brand will be "Shimmer Candles". I am using shimmer candles as my individual brand name because it explains how my candles look. The colours for my logo design will be black, silver and red. I wanted my logo to represent the colours I used for my products.
Our brand is a home decor brand, and the name represents elegance. As when you think of elegant home decor you think of the colour black, with a cursive typeface. Our market stall represents home shelving. When researching other market stalls that displayed home wares we found a lot of shelving type stalls. It also works well with all our home decor products, and it works well with the display of our products. The slides above explain everything in detail.
Im currently still working on my own brand identity, but it will just be a beautiful cursive typeface written "Shimmer Candles" in black, and ill incorporate silver and red in the design also. The logo will be in an eclipse shape, and it will be added to my candles individual packaging, either on the box itself or on the clear plastic that I wrap my candles in.
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