Week 5 - Zumbo

How does Zumbo integrate packaging, branding and display to give you an all round idea of their brand?

Adriano Zumbo is an Australian patissier and chef and was born on the 6th of November 1981. He is well known for his croquembouche tower on Masterchef Australia. Zumbos creations are unique in their names and the technique with which he creates them. He uses a range of unusual ingredients, such as black olive and beetroot. 

Zumbos brand, packaging and displays are full of colour and energy. His logo is bright pink and automatically shows us that the business is filled with joy. When thinking of deserts we always think happy thoughts, because lets face it, everybody loves deserts. Creating that colourful brand and displays shows the audience that the brand is trying to get their name out there and to attract the peoples attention. His deserts are full of colour and he represents those colours in his displays. His displays in his workplaces are clean and tidy, and the deserts are perfectly placed in a well set out manner. This shows the audience that they take pride in their work.

What does the brand "say to the customer and why would someone pay more for this brand than another brand selling a similar product?

The Zumbo brand tells the customers that they are full of fun, energy and are trying to entice their audience to come in a try their products with the use of bright beautiful colours. The audience will pay more for Zumbo because its the experience your paying for. Adriano Zumbo was on Masterchef and is famous for his croquembouche and his macaroons. People will pay big money to try his products simple because he is famous but also because he uses unusual ingredients in his pastries. He has a large range of pastries available, which all look so delicious and colourful. People are attracted to his business because of the feel it gives off. The brand is full of colour and happiness and thats what a desert company should feel like. 

What materials have they used to achieve the overall "look" and feel of the interior and what does this "say" about the company?

The materials used in their first Melbourne patisserie needed to be something that stood out from the pack. The practice took experimentation to the next level in the "Graduate School" - up cycled old pieces of furniture were transformed into larger than life confectionary creations, white walls were made magical with vacuum formed and metallised wall panels. This look for Zumbo creates a look like no other. It was out there but something you don't see much at all. It says that the company is willing to try new things in order to get audiences attention. 

My candles are coming along very well. I have bought 12 candles all up. I have 4 large, 4 small and 4 medium. I have 4 red candles, 4 black candles and 4 silver candles. I started off designing the black candles. The black candles consist of red and silver elements. So for example I used red glitter and silver diamonds on a small red candle. It looks sparkly and shiny, which is the look I was going for, for "Shimmer Candles". 

I also bought some think black cardboard, and i had a go at creating a simple black box with a lid. I used a template from the web, and altered it a little so it would fit my candles inside. I used modpodge (very strong and durable craft glue) to glue the boxes together. I created a small box first and it turned out perfectly. Next will be the rest of the boxes and the lids.