Week 4 - Market Stall Concepts

Today we had a OH&S workshop, than after that we were put into our groups to meet for the first time. We had to have a little discussion on what we were all creating for our products and the overall brand we were thinking of having. There was only two people in my group so we couldn't discuss too much of our ideas. My product is candles, and Sabeens products is calendars. We both have a similar colour scheme which is black. Our products come under the category of homewares, so when we get together with the rest of our group next week we will be able to create a mood board and overall concept for our brand.  

Here is the Mood board my group has created. Since our overall brand is homewares we thought these ideas fit perfectly into what we are trying to sell. We want our market stall to represent something that is seen in homes and in homeware stores. The shelving is what grabbed us the most so we are going to head in that direction. We are thinking of having different sized shelves to give it more creativity, and so we can have each shelf displayed differently with our own products on them. We also are thinking of having a bench like table underneath our shelves to gives us more shelving space to display our products. We believe candles, calendars and bookends will look really good displayed in this design. 

My product will be beautifully designed candles, that are a range of three different sizes and styles. The main colour scheme I am going for is black and silver, but I want a bit of colour splashed in their as well, so I'm thinking of using a red. These colours to me show an elegant colour scheme, which is the aim i'm going for. My candles will be displaying techniques using diamontes, glitter, and paint. I have a different design for each candle, to make my market stall display a little more interesting. My individual target audience would be women ages 16 and above. This is a very large target audience but every household has candles whether its to burn or to look pretty, and women are the main uses of them. Having a large target audience is great for a project like this because there will be so many different people at westside. The overall brands target market would be home decor lovers. This is an even bigger target audience but we can't break it down anymore than that. 

Some examples of retail displays I like are shown below.
These displays are simple but look really effective. With homewares being our brand, this type of display would work really well because it is what tends to be in home ware shops and in homes themselves. We wanted something that looks strong and durable and will be able to display our products individually, so thats why we chose the shelving design. Because our products are quite interesting, we wanted to make the market stall simple so it didn't take the focus away from our products. These designs will create a strong market stall. 

The materials I want to use for my packaging is a strong cardboard. The reasons for using cardboard is because it is quite cheap and it looks really effective. So many people spend so much time and money on packaging for it to be just tossed in the trash, so I've decided to do a cardboard box. I want to create small cardboard boxes for my candles, because it looks elegant and nothing beats a cardboard box for sturdiness. There will be three different sized boxes, since  I have three different sizes candles. I want to decorate my cardboard boxes with beautiful silver ribbon and possibly with my brand/logo on the side of the box. The black boxes will make the silver ribbon really stand out. This is a feature I want as i want the audiences eyes to be attracted to elegant design features. I haven't yet decided if I want to individually wrap my candles in clear plastic before I put them into the box. Im thinking of the clear plastic simply because it will protect the candles a little more, and i can attach a swing tag. I can also display my candles on my market stall in the clear plastic so it will be easier to package when someone buys them. Here are some of my inspiration I have for my packaging.